CANAL+ Group has announced a strategic reorganization of its Brand and Communication Department as the company continues to expand its international presence following its integration with MultiChoice.

As part of the new structure, Saab and Masson will report directly to Emilie Pietrini, the Chief Brand and Communication Officer of CANAL+. This move underscores the company’s commitment to reinforcing its global communication network and ensuring a more unified brand voice across markets.

Strengthening Communication Divisions in France

In France, the Brand and Communication Department will continue to operate under two complementary divisions to enhance efficiency and creativity:

• Céline Pontygayot, who leads Advertising Communication, will continue overseeing the development of brand campaigns and marketing initiatives.
• Olivia Abehassera, who heads Corporate and Programmes Communication, will remain responsible for corporate messaging, content promotion, and public relations.

This dual structure ensures that CANAL+ maintains strong communication alignment between its corporate identity, content strategy, and advertising efforts both in France and abroad.

Aligning Communications with Global Growth

The reorganization comes as CANAL+ accelerates its international expansion, integrating the operations of MultiChoice across Africa and strengthening its footprint in global media markets.

According to the company, this updated structure will enable CANAL+ to streamline communication flows, enhance collaboration across regions, and bolster brand consistency worldwide.

By placing seasoned professionals under the leadership of Emilie Pietrini, the group aims to further leverage its global media influence while maintaining strong local engagement in each of its key markets.

A Step Toward a Unified Global Brand Strategy

The restructuring represents a significant milestone for CANAL+ as it transitions into a more integrated global media organization. Through this enhanced structure, the company is well-positioned to manage its brand storytelling, marketing innovation, and audience engagement strategies across diverse regions.

With the combined experience of its communication leaders and the strategic integration with MultiChoice, CANAL+ is strengthening its position as a leading player in global entertainment and media.