MTN has achieved a major milestone in its digital transformation journey by completing the modernisation of its Enterprise Value Analytics (EVA) platform in partnership with Microsoft. The new EVA 3.0, hosted on Microsoft Azure, marks one of the largest telecom cloud implementations across the Middle East and Africa, positioning MTN at the forefront of cloud innovation and data-driven operations.
Unveiling EVA 3.0: Smarter, Faster, and More Secure
EVA 3.0 empowers MTN with enhanced agility and intelligence in managing vast volumes of data to improve customer experience, streamline operations, and advance responsible AI use.
The cloud-based system processes approximately 22 billion records daily and supports over 800 analytics workflows from 1,700+ data feeds.
Built on Azure Databricks and safeguarded by Microsoft Defender, the platform has shown a remarkable increase in processing speed compared to previous systems. This ensures real-time analytics, enabling MTN teams to quickly detect service issues, anticipate customer needs, and optimize offerings with precision.
Delivering a Better, More Reliable Customer Experience
With EVA 3.0, MTN gains earlier visibility into service performance and customer trends, allowing for faster problem resolution and more personalized service delivery.
Customers can now expect more reliable, responsive, and intelligently managed services as MTN continues to evolve its data capabilities.
A Commitment to Responsible AI and Digital Transformation
MTN emphasizes that EVA 3.0 is not only about speed and efficiency, it’s also about responsible innovation. ”Our customers expect reliability, relevance, and responsiveness in every interaction with us,” said an MTN executive. “With EVA 3.0, we’re expanding our ability to analyze information quickly, apply intelligence effectively, and safeguard it through advanced cloud security. Working with Microsoft, we’ve built a resilient platform that supports responsible AI and meets the evolving needs of our customers.”
Key Highlights of EVA 3.0
- Largest Telco cloud implementation in the Middle East and Africa
- Processes 22 billion records daily
- Over 800 analytics workflows from 1,700+ data sources
- Built on Azure Databricks, secured with Microsoft Defender
- Enables real-time insights and responsible AI deployment
Conclusion
MTN’s collaboration with Microsoft to launch EVA 3.0 underscores its commitment to digital transformation, data-driven decision-making, and AI innovation. By leveraging cloud technology, MTN is setting new standards for efficiency, intelligence, and customer-centric service across the telecom industry in Africa and beyond.
