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From iPhone 17 to Apple Watch Ultra 3: The Best Apple Products to Buy in October 2025

By: apple

October 3, 2025

2 minute read

Thinking of upgrading your Apple devices this October? Discover which Apple products—like iPhone 17 Pro Max and Apple Watch Ultra 3—are worth buying now, and which ones to skip until the M5 chip Macs launch.

October is a smart time to buy Apple products, but only some of them. Apple has just refreshed its iPhone and Apple Watch lineup with the powerful A19 chips, delivering faster performance, improved cameras, better health tracking, and enhanced audio features. If you’re upgrading your mobile or wearable devices, this is the month to do it.

For Macs, iPad Pros, and professional accessories, however, the advice is different. Apple is preparing to release its M5 chip and new ecosystem upgrades later this year or in early 2026, including Wi-Fi 7 and Ultra Wideband 2.0. Reports suggest that the M5 iPad Pro could offer up to 36% better graphics performance compared to the M4 model, meaning that buying one now could leave you with outdated hardware in just a few weeks.

So the smart buying strategy for October 2025 is simple:
Buy iPhones and Apple Watches now.
⏸ Wait on Macs and iPad Pros until the M5 generation launches.

Apple’s 2025 iPhone Lineup: Powered by A19 Chips

The iPhone 17 series is one of the most impressive upgrades Apple has released in years. Both the A19 and A19 Pro chips deliver faster speeds, improved battery efficiency, and powerful creative features. Here are the top iPhones to buy this October:

iPhone 17 Pro Max – The Ultimate Powerhouse

  • Chip: A19 Pro with 6-core GPU and 12GB RAM
  • Storage Options: Up to 2TB
  • Why Buy: Best for creators handling ProRes RAW files and spatial content
  • Price: Starts at $1,199 (256GB) up to $1,999 (2TB)

iPhone 17 Pro – Pro Features in a Compact Design

  • Camera: 48MP telephoto with 8x optical zoom
  • Video: Supports ProRAW, ProRes RAW, Apple Log 2
  • Connectivity: USB-C with USB 3 speeds (20x faster transfers)
  • Price: Starts at $1,099 (256GB)

iPhone Air – Stylish and Ultra-Thin

  • Design: 0.22-inch titanium body
  • Trade-offs: Smaller battery (27 hours), no stereo speakers, slower USB 2
  • Price: Starts at $999 (256GB)

iPhone 17 – The Best Choice for Most Users

  • Chip: A19
  • Display: 6.3-inch with 2x optical zoom
  • Memory: 8GB RAM
  • Price: Starts at $799 (256GB)

Neutral Options: iPhone 16 Series for Budget Buyers

If you’re on a budget, the iPhone 16 series is still a solid buy. These devices run on the A18 chip and are now priced lower following the iPhone 17 launch.

  • iPhone 16: From $699 (128GB)
  • iPhone 16 Plus: $799–$899
  • iPhone 16e: From $599

While these models deliver good value, they lack the advanced cameras, displays, and transfer speeds of the iPhone 17 lineup.

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