Facebook has become a tool for discovery and a place for young adults to explore shared passions and connect with like-minded individuals. It’s a space that fosters creativity and community by enabling users to discover and share common interests.
Every day, over 2 billion people around the world visit Facebook, providing a vast built-in audience and the ability to find communities. Facebook’s widespread popularity has made it a platform for many creators, including Eric Gugua, to authentically express themselves and build their audience.
Reflecting on his journey, he shares, “Facebook was pretty much the most popular social media platform and presented an avenue to reach people with my message.” This accessibility, combined with Facebook’s features, made it easy for him to connect with his audience in meaningful ways.
Facebook isn’t just about creating; it gives you access to all the tips and tricks you need to kick-start that side hustle or new hobby.
For Eric, it was on this platform that he discovered a new hobby: cooking. “Yeah, cooking new dishes,” he shares, pointing to how Facebook connects users with people and opportunities to explore new interests. “I started by repeatedly watching a particular dish tutorial video as I cooked along and saved a few others,” Eric explains. “After that, similar videos began showing up on my feed and I ended up trying two to three completely new dishes every week.”
When it comes to audience engagement, he keeps his audience engaged on Facebook through simple yet effective methods. Regularly responding to comments allows him to foster interaction and build a sense of community, while occasional replies to direct messages provide a personal touch that strengthens connections with his followers.
Eric’s journey wasn’t always smooth sailing. He encountered periods when growing his Facebook community felt like an insurmountable challenge. However, the introduction of Reels, a short-form video format that lets users create engaging content and discover new audiences, proved to be a turning point.
By consistently posting Reels, he was able to reach new audiences and revitalize his growth. “I’ve faced not being able to grow my community and being stagnant for years,” he explains, “but the Reels feature, along with consistent posting, helped me turn things around.”
Balancing personal life with content creation can be tricky, but Eric has found a system that works. “I create a schedule; everything goes on the calendar. Plus, I have a team now, so it’s much easier,” he shares. This structured approach allows him to stay consistent while maintaining other aspects of his life.
To keep his creative juices flowing, Eric turns to unexpected sources of inspiration. “I find inspiration in the Reels section and by taking breaks in nature and a little grass-touching,” he says, highlighting how stepping away from the screen can spark creativity.
Eric offers simple but powerful advice for those starting their journey on Facebook: “Focus on quality. Everything else will find you.” It’s a reminder that authenticity and dedication are the keys to success.
Facebook continues to be a space where creators like Eric can discover, connect and grow. It’s not just a platform for sharing—it’s a place where passions are born, communities are built and creativity thrives. With Facebook, the possibilities are endless.
From exploring interests to building connections, it is where anyone can become a creator, where you can be your authentic selves and grow your audience.
