Tensions are rising between MultiChoice Ghana and the Government of Ghana over the ongoing dispute regarding DStv subscription prices. The latest development came after a September 5th statement by MultiChoice, in which the company denied agreeing to any price reduction, despite pressure from the government.
The pay-TV giant emphasized its commitment to dialogue through the government’s established Working Committee but made it clear that “any resolution must not jeopardize the viability of its business in Ghana.”
Minister Samuel Nartey George Responds Strongly
Ghana’s Minister for Communications, Digital Technology and Innovations, Hon. Samuel Nartey George, responded with a sharp rebuke. Taking to his official platform, the Minister accused MultiChoice of showing “disrespect to Ghanaians.”
“Let me be clear, I have no intention to continue tolerating the disrespect to Ghanaians by DStv,” he declared.
The Minister revealed that MultiChoice had previously requested a stay of enforcement action while expressing willingness to engage on pricing issues. However, given the company’s latest statement, he warned that the government would enforce a shutdown of DStv operations in Ghana if price commitments were not upheld.
Enforcement Measures on the Horizon
Minister George stressed that no company is above Ghanaian law, reaffirming that the National Communications Authority (NCA) stands ready to carry out enforcement if MultiChoice fails to comply.
“When MultiChoice is ready to discuss price reduction, they can come to the negotiation table. Until then, there is nothing for us to meet over,” he added.
This signals a firm government stance on consumer protection, ensuring that foreign operators comply with fair pricing practices.
Regulatory Pressure on Foreign Service Providers
The ongoing standoff highlights the increasing regulatory pressure on foreign service providers operating in Ghana. With pay-TV affordability a growing concern among citizens, the government is tightening its oversight of operators like DStv and GOtv.
Analysts believe this dispute could set the stage for a wider policy shift in Ghana’s media and telecoms regulation, as authorities seek to balance consumer protection with sustaining foreign investment in the sector.
