MultiChoice Nigeria, the country’s leading pay-TV provider, has once again slashed the prices of its DStv and GOtv decoders in a move aimed at making premium entertainment more accessible to Nigerian households.
Effective November 1, 2025, the DStv decoder will now sell for ₦7,900, while the GOtv decoder goes for ₦6,500, according to a company statement seen by Technext.
The DStv dish will retail at ₦10,000, and the GOtenna will be priced at ₦3,500. This marks the second price cut in just a few months, following a previous reduction in June under the company’s “We’ve Got You” campaign.
MultiChoice Reinforces Commitment to Affordability
In its statement, MultiChoice emphasized that the latest price adjustment reaffirms its commitment to serving customers better and ensuring that Nigerian families continue to enjoy quality local and international entertainment without financial strain.
“As the festive season draws closer, family time and celebrations are a big part of our lives. What better way to do this than to spend quality time with loved ones while enjoying premium entertainment,”, said Tope Oshunkeye, Executive Head of Marketing at MultiChoice.
He added that the reduction aligns with the company’s goal to make world-class storytelling accessible to every home while providing more value to both existing and returning customers.
Previous Price Cuts Under “We’ve Got You” Campaign
Back in June 2025, MultiChoice slashed decoder prices by 50%, reducing the DStv decoder from ₦20,000 to ₦10,000 and the GOtv decoder from ₦18,600 to ₦9,900.
The campaign also offered customers free package upgrades when they renewed their subscriptions between June 16 and July 31, 2025, as part of efforts to reward loyal users and attract new ones amid Nigeria’s challenging economic climate.
A Response to Economic Realities
Nigeria’s inflation and weakened purchasing power have affected consumer spending, and MultiChoice’s latest move appears to be a strategic effort to retain subscribers in an increasingly competitive market now shared with Netflix, YouTube, and other streaming platforms.
The company reported a 1.2 million decline in active subscribers (to 14.5 million) in its financial results for the year ended March 31, 2025.
To counter this trend, MultiChoice said it aims to position DStv and GOtv as “platforms for daily value,” offering affordable access to diverse genres such as movies, dramas, kids’ programming, and news.
Festive Campaign and Upcoming Content Lineup
Coinciding with the decoder price cut, MultiChoice will launch its Festive Campaign, featuring an extensive slate of family-friendly content across both DStv and GOtv.
Audiences can look forward to:
- The Low Priest
- Mother of the Brides
- Etiti, and more local originals and international blockbusters.
The company reaffirmed its mission to keep viewers entertained and connected throughout the festive season, without stretching household budgets.
