The Association of Corporate Affairs Managers of Banks (ACAMB) has urged traditional financial institutions to embrace innovation and adapt in a changing environment to remain relevant and compete favourably with fintechs.
The President of ACAMB, Mr Rasheed Bolarinwa, gave the advice at the association’s second National Stakeholder Conference 2023 edition in Lagos. Speaking at the theme: “Marketing Financial Services in Dynamic Times,’’ Bolarinwa said the fintechs are challenging the banks with the way they have been transforming the finance industry with technology.
According to him, traditional banks will have to keep up with the latest innovations to succeed in the current ecosystem.
A wakeup call
While noting that the theme underscores the dynamism of the times we live in and the impact on the financial services industry, Bolarinwa said:
A wakeup call
While noting that the theme underscores the dynamism of the times we live in and the impact on the financial services industry, Bolarinwa said:
Bolarinwa added that consumer behaviour was being altered as the mode of buying and selling shifted from the brick-and-mortar traditional mode to online purchases while fostering the increasing adoption of digital payment systems.
According to him, it is not just that demand for safer, faster, and cost-efficient services is also getting higher as consumers become more sophisticated while competition also gets fiercer by the day.
Customer trust
Also speaking at the conference, the Lead Partner, CMC Connect LLP, Mr Yomi Badejo-Okunsanya, urged financial institutions to rebuild customer trust by finding new ways to meet their needs.
According to him, a study by PricewaterhouseCoopers Ltd. reveals that only 39 per cent of Nigerians trust their banks in contrast to the global average of 56 per cent.
He said, “This lack of trust impedes financial inclusion and digital service adaptation. When you are promoting your product, you make it look easy in the promotion but when I get there you make it very difficult. In those days when you wanted to sell financial products, you just put a couple of pretty girls in a sweet-looking car, and sometimes, the higher their skirt line, the better; but you cannot do that anymore.
“A customer has become so aware; the issues of corporate governance do not allow that anymore also how many banks were there in those days compared to how many they are now? So, competition is key,’’ he said.
Okunsanya urged the banks to know their customers and market, adding that the era of mass marketing was gone. He also advised financial institutions and other industries to create a strong and active research and development unit in order to succeed.
He added that innovation and the digital revolution were one of the most significant effects of the digital revolution in finance urging banks to democratise financial services, among others.
