Snapchat has rolled out its latest generative AI feature, called Imagine Lens, which allows users to create images using just a text prompt. The feature is powered by gen AI and functions similarly to Apple’s Image Playground and Google’s Pixel Studio, placing Snapchat at the forefront of creative AI tools in social media.
The Imagine Lens is currently available to Lens+ subscribers and Snapchat+ Platinum users as part of Snapchat’s premium features.
How to Use Imagine Lens on Snapchat
If you’re a subscriber, here’s a step-by-step guide to using the new Snapchat Imagine Lens:
- Find the Lens – Open the Snapchat app and locate Imagine Lens near the front of the Carousel or under the Exclusive category.
- Edit Your Prompt – Select the Lens and tap the caption box to input or edit your text prompt.
- Generate and Share – Watch as the AI creates an image based on your prompt. Then, share it with friends, post it to your Story, or save it for sharing outside Snapchat.
This intuitive process allows users to generate AI-powered images instantly, enhancing creativity and self-expression within the app.
Competing with Apple and Google
Snapchat’s Imagine Lens adds to the growing competition in the AI creativity space. Apple recently introduced its Image Playground, while Google unveiled Pixel Studio. By offering a similar AI-driven feature, Snapchat strengthens its appeal among younger, creative audiences who want to experiment with text-to-image generation.
Conclusion
With the launch of Imagine Lens, Snapchat is providing its premium users with a powerful AI text-to-image creator that rivals tools from Apple and Google. The step-by-step simplicity makes it accessible to all, reinforcing Snapchat’s position as a leader in social media innovation.
