In a bold move to redefine home and outdoor entertainment in Nigeria, Sony has officially launched its new ULT Power Sound series in Lagos. The unveiling marks a major step in Sony’s ongoing commitment to delivering immersive, high-powered audio experiences that resonate with Nigeria’s vibrant music culture.
The new lineup, ULT Tower 9, ULT Field 5, ULT Field 3, and ULTMIC1, brings festival-level bass, portability, and smart connectivity to users seeking the perfect mix of power, style, and performance.
Building on the 2024 Success of ULT Power Sound
The launch builds on the success of Sony’s 2024 ULT Power Sound debut in Nigeria, which expanded the company’s footprint in high-power portable audio.
According to Jobin Joejoe, Managing Director of Sony Middle East and Africa, the latest expansion continues Sony’s mission to blend innovation with lifestyle-driven design.
“Music is at the heart of Nigerian culture, and at Sony, we are committed to bringing innovations that not only elevate entertainment but also connect deeply with the lifestyles of our customers here in Nigeria,” said Joejoe.
He noted that the unveiling coincided with Nigeria’s Independence Day celebrations, symbolizing unity, pride, and energy, values that mirror the essence of the ULT Power Sound series.
The New Lineup: ULT Tower 9, ULT Field 5, ULT Field 3, and ULTMIC1
1. ULT Tower 9 – The Ultimate Party Speaker
The ULT Tower 9 takes center stage as Sony’s flagship party speaker, delivering massive bass and immersive 360° sound.
It features karaoke and guitar inputs, a TV Sound Booster, and 360° Party Lights for synchronized lighting effects that transform any space into a full-on party zone.
“More than just play music, the ULT Tower 9 transforms your space into a full-on party experience,” said Arafat Syed, Senior Manager, Personal Entertainment, Sony Middle East and Africa.
“You can even link up to 100 compatible speakers, syncing both music and lighting seamlessly.”
2. ULT Field 5 – Power and Portability in Style
The ULT Field 5 is designed for users who want on-the-go power without compromising sound quality. Available in Off-White and Black, it includes:
- 360° Party Lights
- Party Connect for linking multiple speakers
- Multipoint Connection
- Bluetooth Fast Pair
- USB charging port
Its balance of portability and performance makes it ideal for outdoor parties, home entertainment, and casual gatherings.
3. ULT Field 3 – Compact Yet Powerful
The ULT Field 3 continues Sony’s tradition of compact high-performance speakers. It maintains the signature deep bass and crisp clarity of the Power Sound series while being lightweight and travel-friendly, perfect for personal listening and small gatherings.
4. ULTMIC1 – Wireless Microphone for Music Lovers
Completing the lineup is the ULTMIC1, Sony’s new wireless microphone that’s designed to pair seamlessly with ULT Power Sound speakers.
It allows two microphones to connect instantly via dongles, making it perfect for karaoke nights, duets, or solo performances.
With exceptional vocal clarity and easy setup, the ULTMIC1 enhances live music experiences at home or on stage.
Sony’s Commitment to Nigerian Entertainment
Sony’s new launch underscores its growing investment in Nigeria’s entertainment and music scene, where sound, culture, and creativity continue to thrive.
By merging innovation, connectivity, and design, the ULT Power Sound series aligns with the lifestyle of Nigerian consumers, from party enthusiasts and travelers to content creators and home entertainment lovers.
Conclusion
With the introduction of the ULT Tower 9, ULT Field 5, ULT Field 3, and ULTMIC1, Sony continues to set new standards for portable and high-power audio in Nigeria.
The latest ULT Power Sound series doesn’t just play music, it creates experiences, uniting people through powerful sound and immersive design that celebrates the energy and spirit of Nigeria.
