Binance, the world’s largest cryptocurrency exchange by user base, has appointed its co-founder Yi He as co-CEO, formalising a dual-leadership structure intended to guide the company into its next phase of growth. The announcement was made during Binance Blockchain Week, where existing co-CEO Richard Teng highlighted Yi He’s long-standing contribution to the company.
Teng described her elevation as a natural evolution of her role since Binance’s inception in 2017.
“Yi has been instrumental to Binance’s executive leadership since day one,”
Teng said, adding that her expanded role will help propel the organisation “from strength to strength.”
Move Designed to Strengthen Global Scale and Innovation
The updated leadership framework comes at a time when Binance is nearing 300 million users worldwide, coinciding with mounting regulatory expectations and intensifying industry competition. The company says the dual-CEO structure will provide clearer leadership alignment, streamline decision-making, and accelerate product development.
Yi He will work alongside Teng, who took over leadership in late 2023 following the departure of former CEO Changpeng Zhao. Binance maintains that shared leadership is crucial for sustaining momentum as the digital asset space continues to evolve.
Yi He to Lead Growth, Marketing, and Core Product Divisions
Responding to the announcement, Yi He expressed enthusiasm for the expanded role and reaffirmed her long-standing collaboration with Teng.
“It’s a privilege to build with Richard, whose decades of experience in regulated finance bring valuable perspective,”
she stated, emphasising their united commitment to user-centred innovation.
Her responsibilities will now include oversight of:
- Global user growth and acquisition
- Worldwide marketing initiatives
- Key high-impact product categories
- Brand leadership and institutional strategy
The appointment marks a major increase in her operational scope, having previously focused on branding, communication, and community expansion.
A Leading Voice in the Crypto Industry Gains More Authority
Widely recognised as one of the most influential figures in digital assets, Yi He has shaped Binance’s global identity and user engagement approach. Before launching Binance with Changpeng Zhao, she worked across media and technology sectors and was an early champion of blockchain adoption.
Her strategic vision and ability to guide product innovation through market volatility have been central to Binance’s global dominance.
Leadership Shift Aligned With Heightened Regulatory Pressures
Binance’s dual-CEO structure is part of a broader push to modernise governance and improve regulatory compliance. The exchange continues to face regulatory scrutiny across the U.S., Asia, and Europe, prompting the company to prioritise transparency, risk management, and user protection.
Yi He is expected to be deeply involved in advancing these priorities, particularly in areas involving:
- User trust and protection
- Product integrity
- Market stability and transparency
Her influence and operational experience position her as a key figure in strengthening Binance’s governance as the company navigates heightened oversight.
