The global smartphone market in the second quarter of 2025 continues to be led by Apple and Samsung, with Xiaomi’s Redmi series making a surprise appearance, according to new data from Counterpoint Research.
Apple once again swept the top three spots with its iPhone 16 lineup, while Samsung captured four positions, showcasing its strength in both budget and flagship categories.
Apple Dominates the Top Three
- iPhone 16 – Retains its crown as the world’s best-selling phone, offering a strong mix of performance, battery life, and ecosystem advantages.
- iPhone 16 Pro Max – Holds second place, appealing to users seeking big screens and premium camera features.
- iPhone 16 Pro – Ranked third, targeting buyers who want flagship-level power in a smaller design.
Samsung Grabs 4 Spots in the Rankings
- Samsung Galaxy A16 5G – A budget-friendly 5G option that’s winning over cost-conscious consumers.
- Samsung Galaxy A06 4G – Demonstrates the ongoing relevance of 4G devices, especially in regions where 5G rollout is slower.
- Samsung Galaxy A16 4G – Popular in developing markets, highlighting strong demand for affordable 4G smartphones.
- Samsung Galaxy S25 Ultra – Samsung’s premium flagship, built for users who want the best Android has to offer.
Other Key Performers
- iPhone 16e (6th place) – The budget-friendly entry in the iPhone 16 series.
- Redmi 14C 4G (9th place) – Xiaomi’s only entry in the top 10, thriving in price-sensitive regions like India and Africa.
- iPhone 15 (10th place) – Last year’s model still maintains strong sales, especially among users upgrading from older iPhones.
